Email Marketing Guide: Compliance with PECR and the GDPR

What are the requirements to be compliant with PECR and GDPR? Email marketing communications must comply with the GDPR and the strict rules within the UK’s Privacy and Electronic Communications Regulations (PECR). The GDPR does not replace PECR. Existing PECR rules continue to apply, but using the new GDPR standard of consent. The rules on 

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